YouTube CPM Rates by Country
Browse YouTube CPM rates by country and niche to compare how much YouTube pays per 1000 views across different regions and content types
avg $4.50
avg $4.20
avg $4.50
avg $4.40
avg $4.00
avg $3.90
avg $4.00
avg $3.80
avg $3.80
avg $3.50
avg $3.50
avg $3.20
avg $3.20
avg $3.50
avg $3.20
avg $3.50
avg $3.00
avg $3.20
avg $2.70
avg $2.60
avg $2.80
avg $2.30
avg $2.20
avg $2.00
avg $2.50
avg $2.30
avg $2.00
avg $2.30
avg $2.80
avg $2.50
avg $2.00
avg $1.70
avg $1.70
avg $2.80
avg $1.60
avg $1.70
avg $1.50
avg $1.40
avg $1.20
avg $1.00
avg $1.40
avg $1.70
avg $0.80
avg $0.70
avg $0.70
avg $0.60
avg $0.80
avg $0.60
avg $1.00
avg $0.60
avg $0.50
avg $0.60
avg $0.30
avg $0.50
avg $0.60
avg $0.50
avg $0.50
avg $1.00
avg $0.80
avg $0.80
avg $1.00
avg $0.70
avg $0.60
avg $0.30
avg $0.60
avg $0.50
avg $0.50
avg $1.00
avg $0.80
avg $0.80
avg $0.60
avg $0.50
avg $0.30
avg $2.80
avg $0.60
avg $0.50
avg $0.60
avg $0.80
avg $1.00
avg $0.50
avg $0.60
avg $0.40
avg $0.30
avg $0.30
avg $0.50
avg $0.30
avg $0.40
avg $0.30
avg $0.40
avg $1.00
avg $0.50
avg $0.60
avg $0.50
avg $0.60
avg $0.60
avg $0.80
avg $0.70
avg $1.60
avg $1.80
avg $0.40
avg $0.50
avg $1.00
avg $0.40
avg $0.50
avg $0.50
avg $0.30
avg $0.40
avg $0.30
avg $0.30
avg $0.40
avg $0.40
avg $0.30
avg $0.40
avg $0.80
avg $1.50
avg $1.70
avg $2.00
avg $1.80
CPM rates vary by season (Q4 is highest), audience demographics, and video engagement. These are estimated industry averages for 2026.
How to Use CPM Rates
- 1 Browse CPM rates by country
- 2 Compare rates across different niches
- 3 See which countries and niches pay the most
- 4 Use this data to plan your content strategy
What You Get
Comprehensive CPM rate tables showing YouTube ad rates by country and content category. Includes low, average, and high ranges. ⚠️ Note: These are estimated industry averages, not official YouTube/Google data. Actual rates vary.
Input: United States
Output: CPM: $2.00 - $8.00 (avg $4.50)
Input: Finance Niche
Output: CPM: $8 - $25 (highest paying)
Which country has the highest CPM?
United States, Australia, Norway, and Switzerland have the highest CPM rates, typically $4-8 average. Advertisers pay premium to reach these audiences.
Which niche pays the most?
Finance and investing content has the highest CPM ($8-25), followed by Insurance ($7-22), Legal ($7-20), and Real Estate ($6-18). Kids content has the lowest.
Does CPM change throughout the year?
Yes! CPM is highest in Q4 (October-December) due to holiday advertising. January typically has the lowest CPM as ad budgets reset.
Are these rates official?
No. YouTube/Google does not publish official CPM rates. These are estimated industry averages based on creator reports and market data. Your actual earnings may be higher or lower.
Related:
100% client-side calculation. No data is sent to any server.